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Shutterfly Case Study https://static1.squarespace.com/static/60636d913ac19934572dc222/60636dd03ac19934572dca81/60636dd03ac19934572dca90/1615407724482/2018_SF_pets%2Bkids-expansion_01b_Page_22.jpg Kids + Pets - Shutterfly Case Study https://static1.squarespace.com/static/60636d913ac19934572dc222/60636dd03ac19934572dca81/60636dd03ac19934572dcaa8/1615407724486/2018_SF_pets%2Bkids-expansion_01b_blank.jpg Kids + Pets - Shutterfly Case Study https://www.bethkruggiero.com/case-studiy/personas daily 0.75 2021-03-30 https://static1.squarespace.com/static/60636d913ac19934572dc222/t/60636de53ac19934572dcd0d/1615506049657/SF_Demand-Lanscape-Persona-Guidance_v1.011.jpg Personas - Shutterfly Case Study https://static1.squarespace.com/static/60636d913ac19934572dc222/t/60636de53ac19934572dcd04/1615506049644/SF_Demand-Lanscape-Persona-Guidance_v1.04.jpg Personas - Shutterfly Case Study https://static1.squarespace.com/static/60636d913ac19934572dc222/t/60636de53ac19934572dcd07/1615506049648/SF_Demand-Lanscape-Persona-Guidance_v1.09.jpg Personas - 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Shutterfly Case Study https://static1.squarespace.com/static/60636d913ac19934572dc222/60636de53ac19934572dcd0f/60636de53ac19934572dcd12/1615506049681/sf_personas_preso_01e18.jpg Personas - Shutterfly Case Study https://static1.squarespace.com/static/60636d913ac19934572dc222/60636de53ac19934572dcd0f/60636de53ac19934572dcd20/1615506049697/sf_personas_preso_01e19.jpg Personas - Shutterfly Case Study https://static1.squarespace.com/static/60636d913ac19934572dc222/60636de53ac19934572dcd0f/60636de53ac19934572dcd22/1615506049712/sf_personas_preso_01e20.jpg Personas - Shutterfly Case Study https://static1.squarespace.com/static/60636d913ac19934572dc222/60636de53ac19934572dcd0f/60636de53ac19934572dcd16/1615506049703/sf_personas_preso_01e21.jpg Personas - Shutterfly Case Study https://static1.squarespace.com/static/60636d913ac19934572dc222/60636de53ac19934572dcd0f/60636de53ac19934572dcd10/1615506049691/sf_personas_preso_01e22.jpg Personas - Shutterfly Case Study https://www.bethkruggiero.com/case-study/redenvelopebox daily 0.75 2021-03-30 https://static1.squarespace.com/static/60636d913ac19934572dc222/t/60636dec3ac19934572dcddc/1616722254355/red_box_on+red+copy.jpg RedEnvelope Box https://static1.squarespace.com/static/60636d913ac19934572dc222/t/60637fa5af2b95206f8baa35/1617133486652/HolidayHideaway_story.jpg RedEnvelope Box https://static1.squarespace.com/static/60636d913ac19934572dc222/t/60637fca9080eb371ed66a4a/1617133521205/HolidayHideawa_moodboard.jpg RedEnvelope Box https://www.bethkruggiero.com/about-us daily 0.75 2021-09-14 https://static1.squarespace.com/static/60636d913ac19934572dc222/t/60636dfb3ac19934572dd022/1616555945975/IMG_8692.jpg About - CREATIVE STRATEGIST. STORYTELLER. INSPIRING LEADER. RESULTS-DRIVEN PARTNER. I am a high-level, big picture thinker... a storyteller. I am able to push concept innovation, back it up with persuasive rationale and execute with an engaging aesthetic. I am an ad campaign creator with an integrated marketing philosophy. I am a strategist, seasoned in building brands from the ground up as well as maintaining the integrity and evolution of existing brands. I am results-driven and a powerful business partner. I am a motivating, inspiring creative leader. I take the time to prove myself as an integral, executive thought leader. I build trust. I run my teams with a fun and positive attitude. I am hands-on when I need to be. I am hands-off to promote autonomy and growth. I lead by example. I inspire, I support. And, above all else, I am passionate about what I do. Based in San Diego, CA https://www.bethkruggiero.com/halo-haircare daily 0.75 2021-03-30 https://static1.squarespace.com/static/60636d913ac19934572dc222/t/606390860547c04727c0739a/1617138432258/Jolene_bleed_low.jpg Halo Haircare Launch - Halo Haircare Brand Launch The objective was to launch a new haircare and styling brand within the Graham Webb International product portfolio. Unlike any product on the market, the new line would focus on both shine illumination and color protection technology. Partnering with the Executive Creative Director, we worked as a writing/design team developing the brand strategy, creating the vision and establishing the look, feel, tone and voice. From naming, packaging and video scripting to photography, advertising and all support materials, we successfully launched Halo Haircare. First year projected sales were $2.5M but came in close to double the expectations. https://static1.squarespace.com/static/60636d913ac19934572dc222/t/6063910473993c11471977d2/1617137942535/Halo_trade.jpg Halo Haircare Launch https://static1.squarespace.com/static/60636d913ac19934572dc222/t/6063912061b4bf1d7f561343/1617137993299/Halo_Styling_ad.jpg Halo Haircare Launch